Why Your Website Isn't Converting (And How to Fix It)

The Conversion Problem Nobody Talks About

You're getting traffic. Maybe even decent traffic. But leads? Crickets.

Here's the uncomfortable truth: most websites are built to look good, not to convert.

After auditing hundreds of websites, here are the 7 most common conversion killers we see—and exactly how to fix them.

Conversion Killer #1: Unclear Value Proposition

The problem: Visitors land on your site and within 3 seconds think "I don't get it."

The fix: Your homepage headline should answer three questions:

1. What do you do?
2. Who do you do it for?
3. Why should they care?

Before: "Innovative Solutions for Modern Businesses" After: "We help service businesses generate 3x more leads through strategic web design and targeted advertising."

Conversion Killer #2: No Clear Next Step

The problem: You have 6 different CTAs competing for attention. Or worse—no CTA at all.

The fix: Every page should have ONE primary action. Secondary actions are fine, but make the hierarchy crystal clear.

Use visual weight (color, size, position) to guide the eye.

Conversion Killer #3: Trust Deficit

The problem: Visitors don't know you. They don't trust you. And your website gives them no reason to.

The fix: Stack proof throughout your site:

• Client logos
• Testimonials with real names and photos
• Case studies with specific results
• Industry credentials and certifications
• Media mentions

Rule of thumb: If you can't prove it, don't claim it.

Conversion Killer #4: Friction in Forms

The problem: Your contact form asks for 12 fields including blood type and mother's maiden name.

The fix: Ask for the minimum viable information:

• Name
• Email
• One qualifying question (optional)

Every additional field reduces conversions by 4-7%.

Conversion Killer #5: Slow Load Speed

The problem: Your site takes 5+ seconds to load. 53% of mobile visitors leave after 3 seconds.

The fix:

• Compress images (use WebP format)
• Minimize JavaScript
• Use a CDN
• Choose quality hosting

Test your site at Google PageSpeed Insights.

Conversion Killer #6: Mobile Neglect

The problem: Your site looks great on desktop... where 30% of your traffic is. The other 70% on mobile? Disaster.

The fix: Design mobile-first:

• Larger tap targets (minimum 44px)
• Simplified navigation
• Compressed images
• No horizontal scrolling

Conversion Killer #7: Generic Copy

The problem: Your copy sounds like every other business in your industry. "Quality service." "Customer satisfaction." Snooze.

The fix: Write like you talk. Be specific. Use your customer's language, not industry jargon.

Before: "We provide comprehensive marketing solutions." After: "We build the marketing system that fills your calendar with qualified leads—so you can focus on what you do best."

The Quick Audit Checklist

Run through these 10 questions:

1. Can a stranger understand what you do in 5 seconds?
2. Is your primary CTA obvious on every page?
3. Do you have social proof visible above the fold?
4. Does your site load in under 3 seconds?
5. Is your mobile experience smooth?
6. Are your forms asking for minimum info?
7. Does your copy speak to specific problems?
8. Do you have clear next steps for different visitor types?
9. Is your contact info easy to find?
10. Do you follow up with leads within 24 hours?

Score yourself: 8-10 = solid foundation. 5-7 = room for improvement. Below 5 = conversion emergency.

Ready for a Professional Audit?

We offer complimentary website audits for qualified businesses. Book a call and we'll show you exactly what's killing your conversions—and how to fix it.