Build the palette.
Then pressure test it.

Explore color combinations for your brand. Lock what works, shuffle the rest, and bring a sharper palette into the build conversation.

Brand tool

The 60 30 10 rule

Strong palettes create hierarchy before a visitor reads a word. Your primary covers about 60 percent of the design, the secondary about 30, and the accent takes the last 10 where you want eyes to land: buttons, links, and the moments that matter.

01

Generate

Click generate to explore new combinations. Colors are built in harmony, not at random.

02

Lock and shuffle

Click the lock on any swatch to keep it while the rest reshuffle around it.

03

Edit and copy

Already have a color? Click the hex to type your own. Copy single codes or the whole palette.

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