From Local Shop to Celsius Partner
How one YouTube video turned a local screen printer into a supplier for one of the biggest energy drink brands in the world.
Landed Celsius as recurring client
The Challenge
Where They Were
Ronny had the talent and the equipment, but like most local screen printing shops, he was stuck competing on price with other local printers. Hypnotized, his streetwear brand, had a loyal following but wasn't scaling. Mint Prints, his production shop, needed bigger clients to grow. The challenge: how do you get noticed by major brands when you're competing against hundreds of other shops?
Competing on price with local printers
No content strategy or online presence
Relying on word-of-mouth for new business
No way to showcase quality to bigger brands
Our Approach
The Strategy
Months 1-3
Content Foundation
We started documenting everything—the craft, the process, the passion. Behind-the-scenes footage of screen printing that most people never see. We turned Ronny into a personality, not just a service provider.
Months 4-12
YouTube Strategy
Created a YouTube presence focused on the artistry of screen printing. Educational content mixed with entertainment. The goal: position Mint Prints as THE premium choice, not just another option.
Ongoing
Brand Positioning
Elevated Hypnotized from local streetwear to a brand with real story and substance. Built the narrative that major brands would want to associate with—quality, authenticity, and craftsmanship.
The Execution
What We Built
We created a content ecosystem that showcased Ronny's expertise and the quality of his work. Every piece of content served two purposes: entertain the audience and attract bigger clients.
The Video That Changed Everything
One of our YouTube videos caught the attention of Celsius Energy. They reached out directly after seeing the quality of work and the way we showcased Mint Prints' capabilities. What started as a conversation became a partnership.
Celsius is now Mint Prints' biggest client, ordering custom merchandise every few weeks. A single piece of content opened a door that cold outreach never could have.
The Impact
The Results
2 Years
Partnership Length
Celsius
Major Client Landed
Bi-Weekly
Order Frequency
10x+
Revenue Impact
200+
Content Pieces
50K+
YouTube Reach
Project Timeline
Month 1-3
Content foundation built
Month 4-6
YouTube channel launched
Month 8
Video goes semi-viral
Month 10
Celsius reaches out
Month 12
First major order placed
Ongoing
Recurring partnership
"Verde didn't just make content—they understood the vision. That one YouTube video brought Celsius to my door. Now they're my biggest client, ordering every few weeks. Best decision I ever made."
Ronny
Owner, Mint Prints & Hypnotized
Your Turn
Ready for Your Transformation?
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