From Local Shop to Celsius Partner
How one YouTube video turned a local screen printer into a supplier for one of the biggest energy drink brands in the world.
Trusted by ambitious founders and brands.
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Where they started.
Ronny had the talent and the equipment, but like most local screen printing shops, he was stuck competing on price with other local printers. Hypnotized, his streetwear brand, had a loyal following but wasn't scaling. Mint Prints, his production shop, needed bigger clients to grow. The challenge: how do you get noticed by major brands when you're competing against hundreds of other shops?
Competing on price with local printers
No content strategy or online presence
Relying on word-of-mouth for new business
No way to showcase quality to bigger brands
Strategic Approach
Content Foundation
Months 1-3
We started documenting everything—the craft, the process, the passion. Behind-the-scenes footage of screen printing that most people never see. We turned Ronny into a personality, not just a service provider.
YouTube Strategy
Months 4-12
Created a YouTube presence focused on the artistry of screen printing. Educational content mixed with entertainment. The goal: position Mint Prints as THE premium choice, not just another option.
Brand Positioning
Ongoing
Elevated Hypnotized from local streetwear to a brand with real story and substance. Built the narrative that major brands would want to associate with—quality, authenticity, and craftsmanship.
Crafting Excellence
We created a content ecosystem that showcased Ronny's expertise and the quality of his work. Every piece of content served two purposes: entertain the audience and attract bigger clients.
The Impact
Actual results from our partnership.
"Verde didn't just make content—they understood the vision. That one YouTube video brought Celsius to my door. Now they're my biggest client, ordering every few weeks. Best decision I ever made."
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