Three months of content for a Boca Raton detail shop that sells on how the work looks.
Paint protection is invisible when it works. A customer hands over a car worth more than most people earn in a year and gets it back looking like it did in the showroom, which is exactly the problem: nothing about the result photographs itself. Spa Garage had the skill and the clientele. What it did not have was a month of proof it could publish.
Shoot the cars, not the shop. Detailing content fails when it becomes a tour of equipment, so every setup starts on a surface a buyer recognises: a hood under shop light, a wheel arch mid wash, the moment the film goes on. Vertical first, because a detailing customer is on a phone. One idea per clip, so nothing needs a caption to make sense.
The sequence this project actually ran through.
What the content has to do before a camera comes out. Which objection it answers, where it will run, and what it replaces.
Shot list, locations, cars, and a schedule built so one day produces enough to publish for weeks.
Our crew, our gear, a run sheet. Directed on the day rather than assembled from whatever happened.
Cut for the platform it lands on, formatted every way it will be used, delivered as a library rather than a batch of files.
Every piece is cut vertical first, because that is where a detailing customer is scrolling. The hero film explains the shop in thirteen seconds. The rest are single idea clips: one car, one surface, one result.
Stills from the same days. The shop front and a finished car do a job the clips cannot: they show a real address in Boca Raton with real work leaving it.
A detail shop that stops explaining and starts showing.
Production facts from our own shoot records. Client outcome figures land here when Spa Garage shares them.
The content runs on the Spa Garage site and their social. The film we shot is the first thing on their homepage, playing behind the headline.
