Story driven campaign content for one of the biggest home fitness audiences on the internet.
A massive audience, but attention is not revenue. The brand needed campaign content that walks cold viewers to the app without losing the authenticity that built the following.
A story series shot in the brand's own voice: real questions, real formula, real results. Sequenced creative moves viewers from curiosity to community, and the funnel turns views into members.
The sequence this project actually ran through.
What the content has to do before a camera comes out. Which objection it answers, where it will run, and what it replaces.
Shot list, locations, cast, and a schedule built so one day produces enough to publish for months.
Our crew, our gear, a run sheet. Directed on the day rather than assembled from whatever happened.
Cut for the platform it lands on, formatted every way it will be used, delivered as a library rather than a batch of files.
↓Scroll inside the window to read the whole page.
One offer repeated all the way down. Start my 7‑day free trial, with the same reassurance under it every time: nothing today, cancel before day seven.
A billion views turned into a page that asks for one thing.
Figures are published by Grow With Jo on the landing page and the App Store.
The landing page and the campaign are both live.
