Full production for a beverage brand. Script to screen in one production day.
A drink brand launching into a market where the content is the product until the bottle is in your hand. Stock footage was never going to build belief.
A scripted production day: scenes planned shot by shot, real cast, real sets, and a crew that runs it like a commercial shoot, because it is one. One day of production feeds months of publishing across every format.
The sequence this project actually ran through.
What the content has to do before a camera comes out. Which objection it answers, where it will run, and what it replaces.
Shot list, locations, cast, and a schedule built so one day produces enough to publish for months.
Our crew, our gear, a run sheet. Directed on the day rather than assembled from whatever happened.
Cut for the platform it lands on, formatted every way it will be used, delivered as a library rather than a batch of files.
One production day feeds months of publishing across ads, socials, and the site.
