Paid social for a Boynton Beach wellness clinic, run to a cost per lead under ten dollars.
A clinic selling float tanks, HydraFacial and injectables is selling a feeling to people who have never had one. The treatments are unfamiliar enough that nobody searches for them by name, which rules out waiting for demand and means the demand has to be created. The brief was simple and unforgiving: bring in booked consultations for less than the clinic makes on one.
Sell the treatment, not the clinic. Every ad names one thing, shows what it feels like, and puts a price on it. Nothing ran without a number attached to it, on the ad and on the target.
The sequence this campaign actually ran through.
We start with what is actually being sold and at what price, because no amount of creative fixes an offer nobody wants.
Several angles produced at once, each arguing a different reason to book, so the account learns something in week one.
Campaigns go live with a cost per lead agreed in advance, watched daily through the first fortnight.
Losing angles killed early, winners given more budget, new variants built off whatever the winner proved.
Eight angles running at once. Each one argues a different reason to book: the price, the outcome, the feeling, the science. The account learns which reason wins in week one instead of month three.
The offer does the heavy lifting. A named treatment, a real number against a struck through one, a time to expect, and a single button. Four hundred dollars against a seven hundred and fifty dollar list price is an argument. "Learn more" is not.
Float tanks carried the biggest share of budget because they are the easiest first purchase in the building: no needles, no downtime, and a promise anyone overworked understands in three words. Once someone has been in the building for a float, the injectables conversation is a different conversation.
Under ten dollars a lead, and in profit before month two.
Figures from the campaign donebyverde ran for Life Extender Clinic & Medspa.
The campaigns pointed at the clinic's own booking flow, so every lead landed where the front desk could work it the same day.
