Quiet
No audience
The launch post reaches nobody.
App launch marketing
Make launch day loud.
Waitlist, launch film and a plan for week two.
Growth · LiveDemo
MRR$18.4k+12%
Signups1,240+30%
Activation41%+7
Trial started
Activated on day 2
Upgraded to Pro
What gets in the way.
Store
Weak store page
Screenshots decide installs.
Week 2
Growth stops
No plan after the spike.
What does a better signup page add to MRR?
New MRR every month
$0
Visitors × signup rate × paid share × price, before and after. MRR compounds.
Get this number in writingApp launch marketing, done as one system.
A site that converts
- Waitlist with referral loops
- Pages per use case
- Pricing tested like product
Demos people watch
- Launch film and store creative
- Product films
- Short-form for social
Onboarding that activates
- A 90-day post-launch plan
- Activation emails
- Trial-to-paid nudges
Paid growth with a CAC target
- Meta, Google, creators
- Click-to-paid tracking
- Judged on paying users
Proof you can check.
20 things to fix before you launch.
- Hide API keys
- Purge Git secrets
- Use public DB keys
- Row-level security
- Encrypt sensitive data
- Server-side auth
- Lock record access
- Block field tampering
- Secure session cookies
- Hash passwords
- Rate limit login
- Bot protection
- Parameterize queries
- Validate all input
- Escape user content
- Restrict file uploads
- Trim API responses
- Security headers
- Force HTTPS
- Scan dependencies
App launch marketing FAQ
What have you launched?
Vybe, Dino and Casaverde. All ours, all live.
When should we start?
Six to eight weeks before launch.
Creator campaigns?
Yes. Often the fastest path to early users.