What gets in the way.
Features
Feature grids
Buyers want their problem solved.
Trials
Expire unopened
No onboarding, no aha moment.
CAC
Untracked spend
Ads nobody can tie to revenue.
What does a better signup page add to MRR?
SaaS marketing, done as one system.
A site that converts
- Pages per use case
- Pages per use case
- Pricing tested like product
Demos people watch
- Demo films and walkthroughs
- Product films
- Short-form for social
Onboarding that activates
- Trial-to-paid sequences
- Activation emails
- Trial-to-paid nudges
Paid growth with a CAC target
- Meta, Google, creators
- Click-to-paid tracking
- Judged on paying users
20 things to fix before you launch.
- Hide API keys
- Purge Git secrets
- Use public DB keys
- Row-level security
- Encrypt sensitive data
- Server-side auth
- Lock record access
- Block field tampering
- Secure session cookies
- Hash passwords
- Rate limit login
- Bot protection
- Parameterize queries
- Validate all input
- Escape user content
- Restrict file uploads
- Trim API responses
- Security headers
- Force HTTPS
- Scan dependencies
SaaS marketing FAQ
Have you built SaaS?
Yes. KnockFlow, our field sales CRM, runs in production under our name.
Positioning too?
Yes. Every engagement starts with the story.
Can you work with our product team?
Yes. We ship on your cadence and report on paid accounts.